Our delicious, smooth and healthy mission.
Those are the three things we’ve been obsessed with since Day One: making a healthier, smoother and more delicious shake is why Good Protein exists. We’ve spent years testing, tasting and sourcing the best ingredients to create plant-based shakes that taste exactly like your favourite sweet snacks and juices that are as satisfying as a freshly squeezed glass — all while offering your body everything it needs to thrive.
Because, at the end of the day, we believe that getting your body what it needs shouldn’t leave a bad taste in your mouth.
No more gritty textures, unpleasant aftertastes, or bland flavours. We set out to do what others couldn’t: creating healthy, functional, plant based superfood shakes and juices that you’ll actually want to drink. So you can satisfy your body’s needs and your cravings, with the same sip.
Using real, all-natural plant-based superfoods is better for your holistic health. We’re obsessed with finding the best ingredients in the world, because they’re more nutritious and taste better. You’ll never find anything artificial in our products, only real, all-natural, plant-based ingredients that are GMO-, dairy-, gluten- and soy-free.
A big part of our obsession with finding the best ingredients is about offering you a balanced intake of nutrients. Our shakes and juices offer way more than just protein: they help curb cravings, improve your digestion, support your immune system, offer more energy and give you everything you need to keep your muscles healthy.
Super Good Superfoods
Good for you
Balanced, plant-based diets can help lower risks of cardiovascular disease, while strenghtening holistic health.
Good for the planet
Studies show that animal products require considerably more resources and cause higher emissions than plant-based alternatives.
Good for your taste buds
Using real, whole superfoods instead of artificial, lab-made supplements allows our drinks to taste just like the real thing.
How We Got Here
Long before he founded Good Protein, Edward was obsessed with health and wellness: he studied nutrition, worked as a naturopath, and was a personal trainer in a gym. Along the way he tried all the supplements and protein shakes out there, but they always left a bad taste in his mouth: not only did they have a gritty texture and unappetizing taste, but they also focused on one aspect of what the body needed at the expense of others — like feeling bloated after a supposedly healthy shake.
So, in 2017, Edward started scouring the world for the best suppliers and the highest-quality ingredients, with a single goal in mind: creating a nutritionally complete shake that offers everything the human body needs to thrive, while tasting exactly like your favourite sweet snacks. Because what good is a shake that you don’t want to drink?
Two years of testing, tasting and tinkering later, we sold our first shake. In the three years since, Edward’s kept on perfecting the recipe and developing new flavours — and today, we’ve sold over 750,000 shakes in eight different flavours, not to mention an immune system-supporting Green Superfood Juice, an energizing, antioxidant-rich Red Superfood Juice, a calming Golden Turmeric Latte, and a plant-based Collagen Booster.
And we’re just getting started.